Strategies to help your project avoid going “Down in Flames” during the Public Review Process.

Thursday, January 24
Location: Dahlin Group, 5865 Owens Drive, Pleasanton, California 94588

Free and open to all; please RSVP to


Have you ever designed a project that you thought was “fabulous” but ran into significant local or neighborhood opposition during the public review process?   Did the opposition come as a complete surprise?  Was your client unhappy with the additional fees associated with unanticipated opposition?  Was the project denied?

Speaker Jeff Moore, Allied Member, of Greenwood and Moore says, “As a design professional and a local Planning Commissioner,  I have had the opportunity to be on both the presenting and reviewing sides of many types of projects.  I have seen good designs be denied due to key mistakes that have been made by the developer and/or the design team.

Over the years, I have developed a series of strategies that helps to minimize the risk of denial of projects during the public review phase.  As architects, you are in a key position to provide information and advice to your clients that will help to avoid this situation. ”

This presentation will provide a summary of some of the key mistakes, and ways to avoid them, when preparing projects that require public review and approval.  Whether your project is big or small, residential or commercial, these strategies will help you to make your client’s project more successful.

About the presenter:

Jeff Moore, P.E., principal and owner of Greenwood & Moore, Inc. (G&M), has 25 years of experience as a professional Civil Engineer.  Moore received his Bachelors Degree in Civil Engineering from Cal Poly/Pomona in 1984.  He received a Master’s of Engineering degree in Civil Engineering from UC/Berkeley in 1986.  He received his Professional Civil Engineering License in 1987.

G&M is a multi-disciplined design, engineering and land surveying firm that serves the Northern California area.

Jeff Moore has had the opportunity to work on numerous types of projects within the residential, commercial, industrial and municipal sectors of the construction industry.  Because civil engineering is a core element of the design process, Jeff works with architects in many capacities on a routine basis.

Moore has been the featured speaker on subjects of interest to the design and construction industries.  He has made numerous presentations on Stormwater Control and Site Design Issues, Site Accessibility Compliance and Strategies and The Land Use Planning Process to architects, general contractors, real estate community and facility managers.

Moore was appointed a member of the Alameda County Planning Commission in 2012.  Among other things, this body is responsible for reviewing and acting upon various development applications issued by the County.

Moore served as a member of Alameda County Board of Zoning Adjustments (BZA) from 2011-2012.  This body is responsible for the review and approval of variances, conditional use permits and code enforcement actions throughout Alameda County.

Prior to serving on the BZA committee, Moore served as a member and past-chairman of the Castro Valley Municipal Advisory Council (CVMAC) from 2001-2011. The CVMAC is a mandated council that is responsible for reviewing land development projects within Castro Valley prior to their being submitted to the Alameda County Planning Department.

Moore is an active member and past president of the Castro Valley Rotary Club.   He is also a member of numerous professional organizations including, AIA/East Bay, AGC of California, American Society of Civil Engineer (ASCE), California Land Surveyors Association (CLSA), National Society of Professional Engineers (NSPE),California Society of Professional Engineers (CSPE) and California Association of Stormwater Quality Agencies (CASQA).

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