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Marketing & Business Development for Small to Mid-Sized Firms

Thursday, February 21, 2013Noon-1:30pm

1.5 CES LUs

Free and open to all.  Please RSVP to events@aiaeb.org for room setup.

The Professional Practice Forum discusses two areas vital to practice, but dreaded by most: marketing & business development. This is a roundtable discussion, moderated by co-chair Steven Hovland, AIA, Wiss, Janney, Elstner Associates.

Learning Objectives:

  • Attendees will be able to state how marketing and business development differ.
  • Attendees will identify three ways to market their firms and services, and the benefits of each.
  • Attendees will be able to state the importance of business development, and two key approaches.
  • Attendees will be able to cite examples of negative marketing, and how to avoid it.

 

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