Small Firm Forum January: I Am An Architect.

SFF Presentation–Annual Show and Tell

Thursday, January 9, 2014
12 noon to 1:30pm
1.5 CES LUs

Free AIA members/$3 non-members. Bring your your lunch, drinks provided. All are welcome!

SFF Host:  Donald Wardlaw, AIA

This month three of our own will share their work with us.

Alex Bergtraun, AIA
Studio Bergtraun, AIA, Architects

I am an architect because…. 

I love the problem solving aspect of this art.

Getting the opportunity to create space for families to grow together in, cohabitating with the natural environment is the ultimate that I could hope for in a profession.  I attended CalPoly SLO at a time when The Sea Ranch and its Bay Area indoor-outdoor blend of architecture was at the forefront of California’s designed community approach and the architectural ideas it represents are at the core of what has inspired and motivated me.

Heidi Y. Granke, AIA
Heritage Architecture & Planning Group

I am an historical architect because…. 

The first spark was as a small child when I wondered why an ugly new building was being built next to a beautiful old abandoned building. My first year in college, I was discouraged about architecture and almost quit. I could only think of two other things that I might like – history and interior design. I thought that a degree in history would mean working as a college professor, which I was pretty sure was totally boring. I decided that I could always do interior design as an architect, but not the other way around, so I stayed in architecture. The more I got into architecture, the more I loved it. I now have a master’s degree in historic preservation and am a certified interior designer in Minnesota. So, I have now combined all of my interests – architecture, history and interior design.
Jerri Holan, FAIA

I am an architect because…. 

I care about my environment.  And environment means not just at the local scale of a building, or even the regional scale of a city, I care about my environment as a spatial concept that encompasses everything from the air that we breathe to the stars in the sky.  So, for me, as a human being, taking care of my world was important and somehow [at South Broward High School] this translated to taking care of buildings and I became an architect.  I also wanted to be an astrophysicist, but that’s another story. . .

Learning Objectives
At the end of this program, attendees will be able to:

1.  State three varieties of service niches that allow small firms to diversify.

2.  State three methods for balancing design, client needs and business realities.

3.  Define the relationship between inner drive and rewarding work.

4.  Give examples of three challenges to small firms and state multiple ways to solve those challenges.


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