a Monthly Program
Wednesday, November 4, 2015
Free for AIA Members and Employees of Chapter Member Firms who register by 11/2; $10 after.
Guests: $10 by 11/2; $15 after 11/2.
Includes a networking reception! Click here to register.
1.5 CES LUs
Mark Cameron, founder and principal of Cameron MacAllister Group, will speak on issues affecting the profession post-recession. Mark Cameron will discuss the five external factors that are impacting the business and practice of architecture, such as what clients want from architects, how they select architects; the consolidation of the industry; move toward alternate delivery methods. He will also talk about the four internal factors that influence architectural practice (culture and ethos, client relationships, skills development, strategic direction, and leadership and ownership succession.) Drawing on these observations Mark will suggest ways to respond to all these influences to increase likelihood of success: what things can be done tomorrow, what should be done in the next six months, and what over the longer term.
About the presenter:
Mark Cameron established the consulting practice of Cameron MacAllister Group twenty-nine years ago to provide marketing advice and strategies to design firms. Prior to that, he was director of Marketing for industry giants NBBJ and The Architects Collaborative, and Managing Director for Anderson DeBartolo Pan. He has lectured on marketing at business schools, architecture schools and professional organizations and his articles have been published in Architectural Record and arCA.