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Business Development & Marketing

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a professional practice forum

Thursday, January 21, 2016
Noon-1:30pm
Free and open to all; bring your lunch!

1.5 CES LUs

Marketing and business development are vital to firms that offer professional services. Why do these sometimes seem like the last thing small-to-midsized firms address? Join us on January 21st for a knowledge-sharing roundtable discussion. Let’s talk basics, what the hurdles are and how to clear them, and why just having a web page isn’t the solution.

 

Learning Objectives:

  1. Attendees will be able to state how marketing and business development differ.
  2. Attendees will learn the key elements of the A/E marketing practices such as research, planning, client development, proposals and qualifications, promotional activity and client relationships.
  3. Attendees will identify three ways to market their firms and services and the benefits of each.
  4. Attendees will learn how to manage customer and prospect relationships effectively.

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