Business Development & Marketing
a professional practice forum
Thursday, January 21, 2016
Free and open to all; bring your lunch!
1.5 CES LUs
Marketing and business development are vital to firms that offer professional services. Why do these sometimes seem like the last thing small-to-midsized firms address? Join us on January 21st for a knowledge-sharing roundtable discussion. Let’s talk basics, what the hurdles are and how to clear them, and why just having a web page isn’t the solution.
- Attendees will be able to state how marketing and business development differ.
- Attendees will learn the key elements of the A/E marketing practices such as research, planning, client development, proposals and qualifications, promotional activity and client relationships.
- Attendees will identify three ways to market their firms and services and the benefits of each.
- Attendees will learn how to manage customer and prospect relationships effectively.