A Society for Marketing Professional Services Program, cosponsored by AIA East Bay
Tuesday, May 23, 2017
Free SMPS/AIA East Bay members / $40 Guests
Click here to register.
Implementing a strategic marketing plan is an essential part of sound business practice. In this interactive session, you’ll learn a step-by-step methodology for developing a simple, straightforward plan that includes all aspects (marketing, communications, and sales/BD). Receive practical advice on how to implement and track accountability as well as tips for marketers on how to use the plan as a tool for maintaining pursuit focus. Denise Youmans, CPSM has helped A/E/C firms and non-profit organizations develop achievable goals with actionable initiatives. This session is suitable for all, from practitioners to beginners looking to understand the process.
Market Share is a bi-monthly gathering where SMPS SFBAC members get together to share knowledge across all levels of marketing and business development. From entry level coordinators to seasoned marketing directors…Market Share has something for everyone.