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Posts tagged ‘post-recession’

The Profession Post-Recession

a Monthly Program

Wednesday, November 4, 2015
5:30-7:30pm
Free for AIA Members and Employees of Chapter Member Firms who register by 11/2; $10 after.
Guests: $10 by 11/2; $15 after 11/2.
At-the-door: $20

Includes a networking reception! Click here to register.

1.5 CES LUs

Mark Cameron, founder and principal of Cameron MacAllister Group, will speak on issues affecting the profession post-recession. Mark Cameron will discuss the five external factors that are impacting the business and practice of architecture, such as what clients want from architects, how they select architects; the consolidation of the industry; move toward alternate delivery methods. He will also talk about the four internal factors that influence architectural practice (culture and ethos, client relationships, skills development, strategic direction, and leadership and ownership succession.) Drawing on these observations Mark will suggest ways to respond to all these influences to increase likelihood of success:  what things can be done tomorrow, what should be done in the next six months, and what over the longer term.

About the presenter:

Mark Cameron established the consulting practice of Cameron MacAllister Group twenty-nine years ago to provide marketing advice and strategies to design firms. Prior to that, he was director of Marketing for industry giants NBBJ and The Architects Collaborative, and Managing Director for Anderson DeBartolo Pan. He has lectured on marketing at business schools, architecture schools and professional organizations and his articles have been published in Architectural Record and arCA.

Swing Swing Swing

President’s Letter- Malvin Whang, AIA  

 

aiaeb president malvin whangIt  seems  that  many  firms  have  come  back  from  the  great  recession and are in growth mode again. In fact, there seems to be a shortage of qualified people to do the work that firms are being awarded. It didn’t seem that long ago that there were more candidates than positions and many in the field had difficulty finding and holding on to steady employment. So the pendulum swings back.

When I graduated from Cal in 1992 with an undergraduate degree, the industry was in a tough rout and finding employment in the field was tough. When I graduated in 1998 with a graduate degree, the pendulum was swinging the other way already. Commissions were more bountiful and finding the right people was the challenge for many firms. Then came the “Great Recessions” of 2007 and the pendulum snapped back. Like other downturns before, this one impacted our industry severely. In fact, by many accounts, this one was the deepest and longest downturn in memory.

And today, many are noting the pendulum in full swing once again. More work, not enough people to do the work. A local practitioner recently shared an example on the stiff competition for labor and how his firm lost out in a bidding war for a candidate. When candidates go to the highest bid and construction cranes outnumber real cranes in the skyline, we know what comes next, right? Sure, we may not know exactly when it will come, but we know that the pendulum will swing back, right?

At this point, it shouldn’t be considered prognosticating to consider that the pendulum will swing back. Most would agree that it is the pattern we have all seen and experienced in the decades we have been a part of this industry. It would be great if we could somehow keep the pendulum from swinging back. If some- how we can keep the good times rolling without a hangover. But that’s unlikely to happen.

So the question is what are we going to do about it? If we know that sometime in the future we’re going to experience another downturn, what should we be doing now to prepare? It’s difficult to plan for resiliency when the immediate challenge seems to be simply keep up with growth and address today’s challenges. Good times seem to be the best time to plan for the bad times we know are around the corner.

The Profession Post-Recession

POSTPONED

a Monthly Program

Wednesday, August 26, 2015

1.5 CES LUs

Mark Cameron, founder and principal of Cameron MacAllister Group, will speak on issues affecting the profession post-recession.

About the presenter:

Mark Cameron established the consulting practice of Cameron MacAllister Group twenty-nine years ago to provide marketing advice and strategies to design firms. Prior to that, he was director of Marketing for industry giants NBBJ and The Architects Collaborative, and Managing Director for Anderson DeBartolo Pan. He has lectured on marketing at business schools, architecture schools and professional organizations and his articles have been published in Architectural Record and arCA.