Home Calendar - AIA – East Bay Chapter Event Fresh Brew: Design at the Intersection of Public Need

Fresh Brew: Design at the Intersection of Public Need

Paul Adamson, FAIA, LEED AP, will lead this conversation with Heidi Lubin to examine the design, financing, and construction challenges that must be met to realize successful results at this scale.


Heidi Lubin, Founder, eSix Development Partners

Heidi is a real estate developer,  renewable energy advocate and entrepreneur focused on affordable, sustainable multifamily housing that addresses the related challenges of climate change and housing affordability.  She recently completed the first purpose-built ground up co-living development and among the first all-electric developments in the Bay Area and in the U.S.  The project is a highly sustainable, all-electric, missing middle housing development in West Oakland that is on-track to achieve zero-net energy production. She also recently completed the first municipal bond financing in the U.S. for co-living and for all-electric development. She has particular depth of expertise in co-living, modular/pre-fab construction, workforce housing and renewable energy including new business models in ZNE and/or embodied carbon reduction.

Heidi’s experience ranges from pre-revenue organizations to multinationals $3B+ in revenue. She is fluent across disciplines including project finance, acquisitions, negotiation and contracting, due diligence, law & regulatory affairs, business development and innovation and design. Heidi has also successfully commercialized numerous products from modular building micro-grids to energy-efficient and rare-earth free electric motors; worked on the close of a first-of-its-kind $15M project financing of solar micro-grids; and led an early stage electric motor start-up from academia to acquisition in under 3 years. Previously, Heidi worked as an attorney at Kirkland & Ellis, LLP restructuring in excess of $35 billion in debt obligations for multinational public and private companies. She has an MBA from the Kellogg School of Management, a JD from Northwestern University School of Law, a certificate in Multidisciplinary Design from Archeworks and a Bachelor of Arts from the University of Michigan, Ann Arbor. In her spare time, she is an avid outdoor-lover and a certified yoga and alpine skiing instructor.

Paul Adamson, FAIA, LEED AP, Senior Associate, Hospitality Studio Director, TCA Architects

As a design architect with over 20 years of experience in the hospitality industry, Paul has lead project teams on many high-profile hotels such as the Intercontinental Hotel, adjacent to Moscone West convention center in San Francisco, the Fairmont Heritage Place, at Ghirardelli Square, the W Hotel, San Francisco and the Omni Hotel and Metropolitan Residences, located in San Diego, CA.

Prior to TCA, Paul was a Senior Associate at Hornberger + Worstell Architects, recognized for their design and master planning of destination resorts, conference hotels and wellness facilities.  His additional architecture experience includes Mixed-Use, Residential and Retail as well as Civic, University Student Life and housing Facilities, Adaptive Re-use and Historic Preservation. Paul has also consulted on curtainwall design and installation, most recently with Build Group, Inc., a general contractor responsible for numerous high-density residential and hospitality projects, in the San Francisco Bay Area.

He received his BA from The University of Oregon School of Architecture and Applied Arts and a Master of Architecture degree from the Columbia University Graduate School of Architecture and Planning.  A writer and preservation advocate, he has lectured before the AIA (American Institute of Architects) and Universities, including UC Berkeley, San Jose State, California College of the Arts, and Columbia. He is the author of Eichler: Modernism Rebuilds the American Dream, and has been published in numerous periodicals, and has appeared as a featured expert on episodes of HGTV and Dwell TV.

Fresh Brew is a series of online morning conversations covering a variety of topics about all things architecture and design. Fresh Brew provides the general public and industry professionals with engaging dialogue and a space for inspiration during these challenging times. Co-presented by the American Institute of Architects/San Francisco (AIASF) and Center for Architecture + Design.


May 11 2021


9:00 am - 10:00 am

Local Time

  • Timezone: America/New_York
  • Date: May 11 2021
  • Time: 12:00 pm - 1:00 pm

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