Telling Tales & Selling Stories: Messaging Essentials (1 LU)
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If a picture is worth a thousand words, and a word can paint a picture, how can you make your presentation decks priceless?
Join former CNBC and Emmy award-winning news anchor Sydnie Kohara and brand strategist Lisa Boquiren for a presentation on how to make your message land well with your intended audience. Through before-and-after examples, Sydnie and Lisa will demonstrate how you can draw in your audience by painting a picture with words, and visuals.
Learn to hone the “phases of architecture” and photography techniques to tell a compelling story for your next presentation or client interview. By using what’s already in their design and business development tool kits, architects and designers–and the marketers who work with them–can polish their storytelling techniques for an online audience.
Sydnie Kohara is the founder of Kohara Studio and an Emmy award-winning broadcast journalist helping entrepreneurs, corporate leaders and legends tell their stories, and build their presence in the digital world. No stranger to AIA community, she has hosted AIASF’s annual Design Awards, and moderated “The Divergent Practice,” and “The Resilient Practice,” important conversation starters on women and the architecture practice. Most recently, also for AIA SF, she moderated “Flight Path: Designing New Airport Experiences,” a conversation about the future of airports in the age of a global pandemic.
Lisa Boquiren provides insight, ideas and strategy for creative businesses. She oversaw major rebranding initiatives at architecture and design firm EHDD, and at San Francisco Design Center. She is co-creator with business strategist Elisabeth Sporer, AIA of Think-Time Tuesdays, presented online at AIA Los Angeles. As a regular events contributor at AIA San Francisco, Lisa produces and moderates panel discussions, including “The Equitable Practice” (March, 2021), and “The Life Compatible Practice” (May, 2021), the latest in her on-going “Practice series” (2012-present).