Small Firm Forum Round Table Discussion
Thursday, August 9, 2018
Free AIA Members / $3 Guests
Brown-Bag Lunch (BYO Lunch)
1.5 CES LUs
SFF Host: Alexandra Odabachian, Architect
Many sole practitioners and small firms have weathered more than one recession and have learned to take work when it is available. Yet often the work that comes our way is via personal recommendations, not impersonal advertising. Now that work is relatively abundant, should we take advantage of our online presence to stand out in a favorable way in the minds of potential clients? Should we make a serious effort to expand our identity beyond those who already know of us? What are the ways to do that?
Jillian Saxty will draw on her experience working with a variety of small businesses and non-profits to give a short introduction to online marking solutions. Jillian Saxty previously worked in digital media production, health care and adventure travel marketing. Jillian has a BA in English from St. Olaf College and an MBA from the Thunderbird School of Global Management at Arizona State University. Jillian has provided web and print marketing services to small businesses and non-profits since 1998.
1. Participants will be able to create short and long term marketing goals for their architectural practice.
2. Participants will learn the pros and cons of various online marketing techniques, including the use of social media, eNewsletters, SEO and other useful techniques.
3. Participants will evaluate which marketing tasks they can do themselves, and when they need to hire outside help (website designers, social media experts, photographers, stagers, etc.) to reach their goals.
4. Participants will learn strategies to prepare for lean times with ongoing marketing tasks to keep your firm’s presence alive in the minds of potential clients.