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    Home › Archives for August 2018

    Month: August 2018

    2018 Design Awards: Exceptional Residential

    The AIA East Bay Exceptional Residential: Bay Area Regional Design Awards is a unique design awards program  established to recognize the best in the Bay…

    AIA East Bay August 24, 2018

    Lean Construction in Design: AIA East Bay / LCI Joint Program

    The 5th Annual AIA East Bay / LCI Joint Program is sponsored by Jacobs Engineering Group Wednesday, September 12, 2018 5:00-7:30pm Free and open to…

    AIA East Bay August 22, 2018

    August 2018 ArchNews

    The August ArchNews is available now. Click on the links below to read each article. Firm Profile: Studio Bergtraun, AIA, Architects Project Profile: Capitol Villas…

    AIA East Bay August 15, 2018

    Studio Bergtraun, AIA, Architects: Firm Profile

    Established in 1988, Studio Bergtraun, AIA, Architects, is celebrating its 30th anniversary this summer! Based in Emeryville, this six person office has designed over the…

    AIA East Bay August 9, 2018

    Upcoming Changes to the ARE

    Upcoming ARE Fee Increase As a reminder, the cost of each ARE 5.0 division will increase from $210 to $235 on October 1, 2018. The…

    AIA East Bay August 8, 2018

    Member News – August 2018

    Firms Featured Lowney Architecture featured in East Bay Express for their work on a new structure that will host a restaurant in Oakland. Click here…

    AIA East Bay August 8, 2018

    Capitol Villas By BKBC Architects: Project Profile

    Downtown Fremont will soon get its first dose of what’s been sprouting up in commercial districts throughout the Bay Area – a true mixed-use development…

    AIA East Bay August 8, 2018

    March for the Climate – Meeting the Paris Agreement Climate Goals

    Environmental organizations around the country are organizing a massive march in San Francisco September 8. Meeting the Paris climate goals requires a lot of changes—including…

    AIA East Bay August 8, 2018

    Energy Modeling for Architects

    Thursday, August 23, 2018 6-7:30pm Free and open to all. RSVP to [email protected] Energy modeling is not just for engineers. Philip Luo, AIA of Shah…

    AIA East Bay August 7, 2018

    Marketing And Your Online Presence

    Small Firm Forum Round Table Discussion Thursday, August 9, 2018 Noon-1:30pm Free AIA Members / $3 Guests Brown-Bag Lunch (BYO Lunch) 1.5 CES LUs SFF Host:…

    AIA East Bay August 7, 2018
    © 2023 - AIA – East Bay Chapter

    Forum Description

    Small Firm Forum Round Table Discussion Thursday, August 9, 2018 Noon-1:30pm Free AIA Members / $3 Guests Brown-Bag Lunch (BYO Lunch) 1.5 CES LUs SFF Host: Alexandra Odabachian, Architect Many sole practitioners and small firms have weathered more than one recession and have learned to take work when it is available.  Yet often the work that comes our way is via personal recommendations, not impersonal advertising.  Now that work is relatively abundant, should we take advantage of our online presence to stand out in a favorable way in the minds of potential clients?  Should we make a serious effort to expand our identity beyond those who already know of us?  What are the ways to do that? Jillian Saxty will draw on her experience working with a variety of small businesses and non-profits to give a short introduction to online marking solutions. Jillian Saxty previously worked in digital media production, health care and adventure travel marketing. Jillian has a BA in English from St. Olaf College and an MBA from the Thunderbird School of Global Management at Arizona State University.  Jillian has provided web and print marketing services to small businesses and non-profits since 1998. Learning Objectives: 1. Participants will be able to create short and long term marketing goals for their architectural practice. 2.  Participants will learn the pros and cons of various online marketing techniques, including the use of social media, eNewsletters, SEO and other useful techniques. 3.  Participants will evaluate which marketing tasks they can do themselves, and when they need to hire outside help (website designers, social media experts, photographers, stagers, etc.) to reach their goals. 4.  Participants will learn strategies to prepare for lean times with ongoing marketing tasks to keep your firm’s presence alive in the minds of potential clients.