Home Calendar - AIA – East Bay Chapter Event Virtual: Exploring AR/VR for Marketing Purposes

Virtual: Exploring AR/VR for Marketing Purposes

Do you know the similarities and differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR)? Speakers will demonstrate how they are using this immersive technology, its value in our industry for marketers and business developers, especially in the age of social distancing, and what the future holds for these technologies.

Registration Note:
Registration closes 5/19. This program will be held virtually via Zoom. The link will be sent out the day before the event.

Panelist and Moderator:

Rotimi Seriki – Visualization Specialist – HOK
Rotimi is a Visualization Manager and a firm-wide expert in Virtual and Augmented Reality technologies. Since joining HOK in 2014, Rotimi has singlehandedly led the studio’s 3D and architectural visualization efforts, paving the way for the adoption of Virtual and Augmented Reality technologies across the industry. Moreover, he manages the studio’s visualization production process, collaborating with architects, designers and consultants on an array of projects across multiple sectors.


Dave Alpert – CEO and Co-Founder – Geopogo
Dave is an award-winning architect who is now solving design and construction challenges with Geopogo’s AR Instantly software for design and construction. Geopogo’s “3D made simple” vision is to apply the power of AR (Augmented Reality) to build a better world. On-site AR models make construction more affordable and increase the budget available for high-quality design. As CEO of Geopogo, Dave leads a team of architectural designers, software engineers, and data scientists who work out of the Berkeley SkyDeck technology incubator, which integrates university-driven technology innovation with Silicon Valley investment.

Thomas Simmons – President – ARCHVISTA Consulting
Tom is the President of ARCHVISTA Consulting, a business focused on BIM and design immersion technologies with clients throughout Northern California and the Pacific Northwest. His company has over 20 years of experience implementing BIM into architecture, interior design and construction companies ranging from small firms to multi-national corporations. Tom was an early pioneer in immersive technologies working with Graphisoft to produce the Architectural Record – Record Homes Virtual Tours and with NASA to create the award winning NASA Virtual Tours.

Bart Denny – Chief Product and Strategy Officer, and Co-Founder – Spatial First, Inc.
Bart is a start-up veteran, and co-founded SpatialFirst in 2018. He’s been working with mobile devices, location and mapping since 2000. He co-founded Inspire Infrastructure in 2001, building it into a leading local search platform for the European Yellow Page industry. After selling Inspire in 2005, Bart joined Google, helping the Google Maps’ Ground Truth program of building European map data partnerships. As the first commercial hire for WRLD3D, he helped move the 3D mapping company into the indoor mapping and digital twin market, and first started applying digital twin solutions to real estate problems.

All ticket sales are final. Tickets are transferable.


May 21 2020


12:00 pm - 1:00 pm

Local Time

  • Timezone: America/New_York
  • Date: May 21 2020
  • Time: 3:00 pm - 4:00 pm

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